The two-storey store will be located east of Gate 5 of US Cellular Field, adjacent to the ballpark’s new bar and restaurant Bacardi at the Park. The store is designed by Chicago’s RGLA and spans over an area of 13,000 square feet.

The interior of the store incorporates large-scale, dynamic graphics on every floor. The store will also feature memorabilia cases accentuating the passion, pride and tradition of White Sox baseball. The key element of the new store will be its digital staircase that will showcase images as customers travel to and from the second level. The store is expected to open in late 2011.

The store will comprise a wide range of White Sox merchandise as well as Chicagoland NBA, NFL, NHL and college merchandise.