The Optima line of electric staplers features compact design, jam-free stapling of up to 20 sheets, intuitive user control, built-in stack height gauge and staple placement guides, LED low staple indicator alerts, and on-board, detachable staple remover.
As part of the launch, Office Depot rolled out a new in-store set containing signage and displays that make it simpler for customers to select the right stapler to meet their specific needs. The new in-store set also includes display staplers, enabling customers to ‘touch and feel’ the product, allowing them to select the best fitting stapler for their work style.
John Stasiw, senior vice president of marketing for Acco Brands, said that the Optima range of automatic stapler complements their manual stapling line and provides consumers with higher quality, long lasting staplers that provide meaningful benefits such as intuitive activation, user control, and user feedback such as low staple indicator lights – all backed by jam-free guarantee.
