The showroom consists of two buildings that have been built to form a single, coherent image. The design reflects two BMW grilles with slightly tilted bars while the concept of the double curved glass facade is inspired by the headlights of the new BMW 1- and 5-series models.
ONL used the headlights of the new 5-series as a reference for the large glazed part rounding off the corner of the building body; while the design features a three-dimensionally shaped volume like the modern car body itself.
