Superdry’s London clothing store features moody interiors, coupled with ‘retro’ styling. Paul Nulty Design designed innovative lighting scheme for the store.
To ensure that customers can see the merchandise, the space is illuminated to slightly higher levels than typically used in competing stores. The club-like atmosphere is achieved by high contrast ratios.
Limited ambient illumination keeps contrast ratios high, with track-mounted narrow-beam spotlights providing the majority of lighting. Shelving and vitrines are illuminated with LED track lights, which provide ‘jewellery case’ style illumination.
On the back walls of the central stairwell, the lighting design provides spotlit mannequins, interspersed with hefty linear fittings from the Eastern bloc. More industrial-style fittings in the form of barrel-like searchlights reclaimed from the Suez Canal are also suspended from the atrium walls to light the signage.
