Award-winning International flooring specialist Gerflor is a pioneer in vinyl flooring tiles and planks. In 1985, they launched the first self-adhesive tile, and was the first manufacturer to take advantage of market demand for decorative flooring solutions, which are easier to manage and install. Since then, the brand has continued to innovate and further expand this product category. The new 2022 Creation Collection from Gerflor provides a unique all in one approach which is conceived using a cross-sectional method offering designers an à la carte choice of design and fitting depending on either renovation or new projects. The new 2022 Creation Collection also considers the levels of light or moderate footfall that might have to be considered.
With the launch of this new 2022 Creation LVT Collection Gerflor now offers a range of solutions that are easy to live and work with, together with providing a stunning floor that is both durable and simply beautiful to look at. With 35 years’ experience in decorative tiles and planks, Gerflor continues to innovate!
Aimed at architects, specifiers, decision-makers, and professionals, the new 2022 Creation LVT Collection provides a complete flooring solution targeted at four levels of traffic intensity. Creation 30 (Class 31) Creation 40 (Class 32) Creation 55 (Class 33) and Creation 70 (Class 34).
With its new core design and revised instructions for fitting (solid clic, rigid acoustic, connect, dry back and looselay), the new Creation 2022 LVT Collection now offers 100 exclusive designs and combinations possible, and there are 30 of which are new and exclusive to Gerflor these common designs are available
in all the ranges together with a choice of coordinated finishes for skirting and thresholds and brand- new surface treatment. The collection also delivers four ranges for different traffic levels and five fitting systems.
One spectacular innovation for the 2022 Creation Collection is a new RIGID clip system that has better performance characteristics and is available as two options: Creation Solid Clic and Creation Rigid Acoustic (with built-in underlay) for improved everyday comfort.
Spearheaded by their Creative Director, Gino Venturelli and an in-house design and research team, Gerflor took a long hard look at the market to develop five outstanding themes which would both excite and inspire designers and architects.
The new designs are a real reflection of a modern way of living, together with mirroring key contemporary trends that are prominent in everyday living.
1/ Timeless – Classics that go beyond mere fashion crazes (marble or wood effects in variations of shades ranging from white to honey via cedar) that are unashamedly trendy and the best sellers. Available as both tiles and planks. An example of this is Curton Stone. A sterile, impersonal urban area and limits on travel imposed by the pandemic have given major food for thought. Among the results, attempts to bring nature into our living spaces. Bring life “in captivity” nearer to this harmony of colours and materials that you find in nature. This change of perspective means we see landscapes and terrains that were too obvious until yesterday with new eyes. Curton Stone represents a slice of this context, a window on the brutalism of natural stone and mountain rocks in their purest interpretation.
2/ Natural – Wood dominates these designs which are inspired by the raw appearance of natural components. Nature takes pride of place in these designs to deliver shades of colour and material that reflect mother nature in her rawest form. An example of this is Braukerne. To give new life to wood, Gerflor worked on their raw material using an innovative new technique. Using lasers, a thin surface layer was removed to reveal all the typical values and details of larch wood that are often hidden by surface finishes. The result is surprising in the richness of detail and the harmony of medium and pale shades. Once the strips have been laid, the overall effect harmonises the delicate undulations present with the knots in the wood that are darker and have an almost toasted appearance.
3/ Ultrarealism– Designs that play on our senses. Exclusive graining which is EIR / Emboss registered® follows the veining and knots of the wood, giving a unique sensation that links the senses of touch and appearance. An example of this is the three hyper-realistic designs (White Lead Oak, Charming Oak & Lounge Oak) where there is perfect coherence between the visual and tactile aspects of the product. In addition to the colour difference there is a substantial stylistic difference between the three woods that make up the offer. White Lead Oak is one of the designs where the waxy appearance of the undulations most starkly highlights the synchronisation. This is the most rustic wood that has the greatest colour variation, the wood that interprets the original material, oak, in its most raw, vintage form.
4/ Fusion – A hybrid concept between the worlds of minerals and plants with a surprising result that is both singular and modern. An elegant neo-classical finish that gives the finest effect. An example of this is Palissandro design, a type of precious marble that is found in Italy. The natural stone is characterised by a uniform, neutral beige background that is criss-crossed by grey and brown stripes and shading. In the past Palisander was used to build cathedrals and famous monuments. Famous for its modern design, Palisander blends perfectly into a wide range of projects for both indoor and outdoor surface coverings. The second material chosen is the variety of wood known as Palisander, but which is best known as Rosewood for its perfume and intensity of colour. In the wood version, Palisander is a precious material used to build musical instruments and cabinetmaking. The blend of these two fine materials produces a new surface that is both unique and original with a strong personality and sublime elegance.
5/ Vintage – Appearing weathered by time, the charm of the past of which we never tire. A hint of nostalgia that brings warmth and reassurance. An example of this is Paint Wood. It is difficult to reconcile the vintage appearance with the stressed appearance of the wood surface. Paint Wood manages to create a delicate balance between the aged appearance of recycled wood and the application of paint using a brush. This is then partially washed off before the colour has adhered to the surface. The result enables you to achieve delicate shades of colour while allowing the underlying wood to show through. At last, an original parquet that gets away from corny “rustic” look to sublimate a delicate floor that is full of lived-in detail.
Beyond the beautiful…
In a challenging world, Gerflor knows that designing and manufacturing products that are durable and easy to customise are key to ensuring that designers, specifiers, and architects can have a myriad of choices at their fingertips. By sheer hard work and innovation, Gerflor delivers products that are simply unique in their design and always at the forefront of technical achievement.
The impression of high-definition films combined with an ultra-matt surface and chamfered edges; more exclusive surface grain gives a more realistic finish to the new Creation LVT collection. Gerflor also has introduced the new herringbone on trend format for laying planks diagonally giving an ultra- realistic finish to modernise nineteenth-century interiors. Only available in Creation 55: Bonded fitting: 152 x 762 mm. Clip-on fitting: 125 x 750 mm.
New for this year, also, is the innovative Protecshield™ Treatment from Gerflor which preserves the beauty of the floor-covering over the years preventing dirtying and wear over time and offering overall optimal protection. The exclusive new Protecshield™ Treatment is an invisible film that protects against micro-scratches and dirtying without changing the matt appearance of the coating. In addition to protecting against external damage during day-to-day use, this new system makes maintenance much easier and cost effective.
With Co-ordinated finishes from Gerflor a successful overall appearance is provided delivering perfect harmony to the finished floor. Matching skirting and threshold planks are available to give a complete effect in which every detail plays its part.
With Gerflor’s ‘My Creation’ service there are no limits to creativity. The digital printing option In the Creation 55 LVT range allows designers, specifiers, and architects alike to create their own customised designs allowing creativity to flourish.
Commenting on the new collection Nav Dhillon, UK Marketing Manager, Gerflor said, “As we continue to innovate, the new 2022 Creation LVT Collection from Gerflor has opened up a whole new world for designers, specifiers, and architects by providing a raft of new design themes and alternative fitting methods in an all-in-one approach. The new 2022 Creation LVT Collection also boasts a brand-new protection system- Protectshield™ which guards the beauty of the floor over the years.”
Making installing new floors and renovation easier with two new fitting methods…as well as standard dryback (glue down installation) and Looselay and Looselay Acoustic (Sealing Installation)
1/ Creation 55 Solid Clic
The all-new Creation Solid Clic installation system is now even easier to install providing the right balance between flexibility and rigidity for simpler installation and long-life use. Creation 55 Solid Clic supplies the best rigidity and comfort in a single product. It comes with
Duocore 2.0 is more rigid to cope with renovation demands while offering acoustic comfort when walking. It’s additionally robust for installation near bay windows while remaining easy to cut. The exclusive new Click system makes it quieter for installation whilst areas are still in use, together with keeping the possibility of replacing any planks and is much easier to install on an underlay.
2/ Creation Rigid Acoustic
This innovation delivers an Interlocking Rigid LVT with in-built acoustic underlay, with a number of benefits some of which include:
Excellent acoustic performance due to the 19DB built-in underlay (particularly effective in reducing noise nuisance for lower floors). Increased tolerance for installation on tiles than Creation Solid Clic on joints measuring up to 8mm. Provides a 100% angular interlocking system which is similar to a laminated floor and is exclusive to Creation 40 providing a 30% lighter rigid acoustic LVT for easier installation and a reduced carbon footprint.
When the planet matters…Creation from Gerflor provides the benchmark for sustainable development. As a world leader in resilient floor coverings, the Gerflor Group is heavily committed to the future generations who will inhabit our World, and are now taking progressive, positive action to reduce their environmental footprint through a strong CSR policy.
Gerflor’s emphasis is on providing a small carbon footprint. Manufacturing LVT in Europe since 1985 with ISO 14001 & 50001 certifications. Four years ago, the Gerflor Group linked up with recycling leader PAPREC in France, to create a plan for the recovery of laying offcuts and “clean” end-of-life products, known as Floor to Floor. Recycled materials generated by Floor to Floor are sent directly to Gerflor production sites where they are incorporated into new products.
Gerflor is committed to increasing its efforts at all production stages to preserve our planet’s natural resources. The Gerflor Group constantly strives to optimise its manufacturing methods. Its stance is to develop easy-to-live-with solutions that will improve the users’ everyday well-being and comfort without sacrificing the protection of the environment.
As a market leader with more than 80 years of expertise Gerflor manufactures and distributes innovative, design-led, eco-responsible solutions for covering floors and walls. The Group is present in both the contract and housing sectors including education, healthcare, offices, retail industry, housing, fitness, and sports sectors. Gerflor has 4,000 employees working in 12 production plants and 29 subsidiaries in 100 countries around the world.
Learn more about Gerflor solutions, ask for a free sample or contact us to speak to a specialist today by calling 03332 412901, emailing contractuk@gerflor.com, or visiting www.gerflor.co.uk for the latest innovations.