Hard Rock Hotel stands alone as a haven for music lovers and cultural explorers everywhere. The Hard Rock Hotel in London is the brand’s 28th hotel, being the first one in the UK.
Award-winning architectural and interior design practice, Scott Brownrigg worked with the developers to create a characteristic reception area and a circular bar area.
On this unique project, Shaw Hospitality’s custom-made rugs were specified. Cascade Rug and Facet Field from the Noble Materials collection were the inspiration for the circular bar area and reception area, respectively.
These styles were then customised by Shaw Contract’s design team to create bespoke rugs for these two key spaces in the new Hard Rock Hotel. The specially selected colours and patterns were chosen to fit with the metallic theme colour scheme.
❝ The design had to represent the Hard Rock brand for the London market. To complement such a prestigious location, we chose materials that offered a luxurious high-end aesthetic and paired perfectly with a traditional British colour palette. ❞
Kate Jarrett , Senior Designer