Little Noah’s videos have gone viral, with over 330,000 views.
In a bid to raise awareness of the many health and wellbeing benefits that its range of shower toilets offers, Geberit posted a series of humorous short videos featuring three-year-old Noah on social media.
The videos capture his reaction to using an AquaClean shower toilet for the first time and were posted on sites including Facebook, Twitter and YouTube and quickly went viral. Clips showing Noah explaining how washing with water felt in a way only a three-year-old can were instant hits, with over 330,000 views.
"The success of the campaign demonstrates the power of social media in getting a message across to a wide-reaching audience," comments Raffaela De Vittorio, Geberit Marketing Director. "Bathroom technology such as shower toilets needs to be marketed in a slightly different way to a standard WC as it’s all about the experience. The videos use humour to help get this message across in a way that a simple print advertisement can’t."
The social media activity was part of a fully integrated marketing campaign, that included radio advertising and a road show which saw Geberit tour the UK in a specially designed truck complete with working Geberit AquaClean shower toilets. Members of the public going on board the truck had the opportunity to experience the feeling of washing with water for themselves and describe their thoughts on their own social media pages using #myfirsttime.
"By going viral the campaign has got people talking, in a way that they wouldn’t usually, about personal hygiene and the advantages of choosing a shower toilet," continues De Vittorio. "It’s a great ice-breaker for our retail partners too who can use the videos as an introduction to a sale."
To view the Geberit #myfirsttime videos visit www.facebook.com/Geberit
For more details of the Geberit AquaClean range of shower toilets visit www.geberit.co.uk or call 01926 516800.