To coincide with the exciting relaunch of its popular Supacord range, leading manufacturer of fibre bonded carpets and carpet tiles, Heckmondwike FB, has revamped its range of sample cards, starting with Supacord. The new card contains swatches in 40 different colourways, and includes the ten recent additions to the collection. A newly designed logo – a bright, multi-coloured ‘s’ shape features prominently on the card and will be applied across all marketing and sales collateral.
The creation of a new dynamic brand identity reflects the fresh and contemporary image of the portfolio. Inclusion of the striking logo on the front and back covers, as well as on the inside and along the spine of the sample card will provide instant brand recognition, maximum on-shelf stand out and facilitate quick and easy product selection.
Supacord is one of the UK’s best selling fibre bonded ranges. Available as heavy contract broadloom carpet and carpet tiles, Supacord is produced from 80% polypropylene and 20% polyamide. It provides a high quality and exceptionally durable flooring solution which is also easy to clean and maintain. The range offers superior performance in areas of tough wear and tear such as classrooms and corridors in schools, colleges, universities and other educational establishments.