CEDIT – Ceramiche d’Italia (a Florim brand) participates at the Salone del Mobile 2024 – Pavilion 24 S. Project – Stand G02-G03 – with a project that offers an alternative vision of its design proposition.
“The Art of Creative Encounters” – as the project is named – achieves innovation through unexpected ceramic combinations: the large, authorial slabs of CEDIT’s iconic collections become the material basis for a series of creative pairings, or “compositional duets”, where the defining elements of each original product combine to create something new. The association between different designs, textures, and colors generates an extraordinary mosaic of possibilities: the juxtaposition of two distinct creative insights, the dialogue between two different poetic narratives that complement and enhance each other, leads to blends of great visual impact, inventions with which to shape striking environments.
Derived from a selection work and creative interpretation by CEDIT and BRH+ (Barbara Brondi & Marco Rainò), these compositional duets enhance the original designs of the individual Authors and project the ceramic material into new configurations, a perfect synthesis of beauty, innovation, and sustainability typical of FLORIM surfaces.
Through this project, which reaffirms each Author’s role as an ambassador of the Brand’s values and representative of Italian inventive talent and taste, CEDIT proposes a new perspective on the expression of contemporary creativity, preserving that spirit of experimentation that has always distinguished it.
The exclusive ceramic solutions introduced by the “The Art of Creative Encounters” project are revealed in CEDIT space at Salone del Mobile to offer significant reflection on the art of dialogue, exchange, and interaction, inviting visitors to immerse themselves in a suggestive world where every detail of the designed surfaces is a fragment of a larger story.
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Compositional duets Franco Guerzoni & Zaven Archeologie & Rilievi Dynamic intersections and chromatic counterpoints: the “fresco tear” and the abstract discontinuities typical of Guerzoni’s work intersect with the depth of surface textures that characterize Zaven’s design, fueling a narrative in which the evocative traces of “Archeologie” intertwine with the chromatic signals of “Rilievi.” The salient motifs of the two original ceramic collections confront and complete each other from a hypothesis of linear collision: a pattern of opposing wedges sets the rhythm for the composition, which shines with the intensity of its vital energy. The correspondences between color points of the distinct sectors strengthen the idea of an unexpected amalgam, a weaving between geometries that, as a whole, weld and strengthen each other, originating a geometric warp characterized by great coherence. |
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BRH+ & Formafantasma Matrice & Cromatica Soft geometries of color float on the neutral density of a gray-cement expanse; each of the two presences defines the expressive space of the other, tracing its breathing perimeter and action margin. In this ceramic solution, every silhouette finds its balance through a happy grafting relationship with the adjacent one, defining a graphic ensemble of shapes in harmonious relation. The austere essentiality distinguishing the original “Matrice” collection designed by BRH+ blends with the shifting hues of “Cromatica” by Formafantasma, giving rise to a pattern where every trace is in perfect symbiosis with the others; here, curved and linear geometries mirror each other, marking a conversation between opposites where figuration and attraction meet to complete each other in a unified creative hypothesis. |
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Matteo Nunziati & Federico Peri Tesori & Compatta An idea of horizon, a hypothesis of landscape: over the figure of a dark wave, the perfect geometry of a circle containing precise starry decorations is revealed. The theoretical contrast between these two presences resolves into a harmonious representation with warm tones, where every sign melds into the other in a continuum that brings to mind the dreamy images of a journey or exploration in exotic territories. The typical layering of earth walls built with the ancient pisè technique, which inspires Peri’s “Compatta” collection, serves as a backdrop to the precious circular inlay derived from Nunziati’s ornamental insights of “Tesori”; classical-flavored geometric figures leave their precious imprint on a delicate earthen fabric, defining a ceramic proposal of strong personality.
Cristina Celestino & Zanellato/Bortotto policroma & Storie Archetypal shapes within which to represent ancient materialities: the figures of this ceramic composition feature the surfaces of marble and marmorino, alternating with those of walls altered by wear and marked by the passage of time. The creative insights structuring the “Policroma” collection by Celestino confront the design codes of that devised by Zanellato/Bortotto named “Storie”: the tight and exciting dialogue between the two identities gives rise to a new synthetic figuration, where each silhouette seems to refer to the others by virtue of an invisible rhythmic scheme. The final configuration, distinguished by its abstract musicality, evokes both the architectures of classical times. |
