Throughout the anniversary year, project50 will stage numerous exciting and engaging events and is completely focused on the topic of modularity. Why Modularity? Because the USM Modular Furniture Haller is based on modules and is expandable and upgradeable allowing for hundreds of design possibilities. With workshops, experiments and ultimately two exhibitions at the 2015 Milan Furniture Fair, USM answers questions, such as: How do the creative minds of the young generation view the iconic furniture? How do they handle modularity in today’s day and age, where flexibility is so important? And how will the system shape the future?
It Begins with a Creative Workshop in Boisbuchet
Students from seven major design colleges and universities in the United States, Japan, France, Germany, United Kingdom, Italy and Switzerland deal with questions of modularity. USM invited them to a workshop at the idyllic estate of Domaine de Boisbuchet in September of 2014. The design and architecture students, supported by renowned instructors, spent an entire week researching and developing projects and concepts on the topic "rethink the modular."
Major Appearance at the Salone del Mobile 2015
The works of the students on the topic "rethink the modular" will be presented at a spectacularly staged exhibit, curated by Burkhard Meltzer and Tido von Oppeln during the 2015 Milan Furniture Fair. Even the exhibition booth at the Salone del Mobile is dedicated to project50.
What Happens when a Piece of USM Furniture Makes a Journey?
In another highlight of project50, a cheeky experiment is conducted, in which a piece of USM furniture with a note on it that says: «Steal Me!» is placed somewhere on each campus of the participating colleges and universities. Whoever responds to this demand is actually allowed to keep the furniture and incorporate it into his/her life. How the furniture makes its journey and where it ends up is secretly documented by a film crew.
project50 Online
The USM.com/project50 website, specially designed for the anniversary year, is already online and provides entertainment and information with videos, images and texts. You can also follow up-to-date news on Twitter, Instagram and Facebook under #project50.