Discovering that our increasing sensorial and immersive engagement with products is driving our relationship with colour, key themes have been identified as shaping colour through the next two years.
One of these themes, Make Shift investigates how we look towards a return to ‘honest making’ to create a culture where the narrative of the product is key, providing comfort and a sense of familiarity. The DIY aesthetic sees alternative methods of making through hybrid designs that mix and match materials to create new products with a hand worked quality. Encouraging creativity and experimentation, ordinary and luxury materials are combined to create effects spontaneous and individual where no two products are the same. These influences create a palette that is rich and intriguing, evoking a positive mood within an industrial theme.
The final theme in the Global Trend Forecast comes in Immersive Tactility, an exploration of how user experience puts focus on both visual and physical texture. With attention focused on multi-sensory elements that encourage interaction, we are invited to engage on a deeper level to enhance our experience. Texture and colour are combined to create sensorial environments that enhance the tactile experience and lead us to better consumer-product relationships. Here the palette is filled with bold colours combined with greyed-off pastels to create curious juxtapositions.
The Global Trend Forecast project is used by INVISTA to support its carpet manufacturing customers, helping to develop new colours, foresee trends and contribute towards product development. Now in its third edition, Antron Global Color Trend 2015/2016 reveals more in an informative booklet featuring references for all colours, which are available in Antron® LumenaTM carpet fibre.
For more information on Antron Global Color Trend 2015/2016:
INVISTA (Deutschland) GmbH
Philipp-Reis-Strasse 2
65795 Hattersheim am Main
www.antron.eu
