The current renovation project is said to be the largest construction project in the stadium’s 88-year-history. The plan includes expansion of the press box to increase the number of premium or expensive seats from about 550 to 2,500. It would also widen up to 12 access tunnels at the end zones, double the number of concession stands and increase restrooms. Safety improvements are expected to reduce exit time from about 30 minutes to 17.

The $25 million worth first phase renovation encompasses press box construction, widening four tunnels behind the Court of Champions, replacing the north video board, reconstruction of a historic score board and adding aisles at the south end.

The new suites, loge boxes and club seats will be integrated into the current infrastructure of the press box to keep with the traditional feel of the entire renovation. It will give fans an option to enjoy air conditioned lounges, up-scale dining options and the ability to purchase all events that come to the Rose Bowl. The height of the new press box will remain the same with increase in length and width.

On the north end of the stadium, fans will enjoy a new 78ft by 30ft LED video scoreboard, flanked on either side by two LED advertising panels. This new four panel configuration will offer a streamlined view at the north end of the stadium. On the south end of the stadium, fans will enjoy the 1940’s vintage scoreboard. This south end will be streamlined with LED advertising panels flanking the scoreboard. The new East Scoreboard will provide the patrons another view of the score and game clock.

New public entry gate structures will be erected with turnstiles, lighting, and gate identification connected to the new utility service loop. These gates will reflect Myron Hunt’s clean, simple design found throughout the stadium and grounds effectively serving as the gateway to the Rose Bowl stadium’s historic renovations to be found within.

Construction started on 10 January 2011 and is expected to be completed by January 2014, in time for the 100th Rose Bowl Game and return of the Bowl Championship Series championship game.

Rose Bowl is a National Historic Landmark built in 1922. The stadium is the home of the Tournament of Roses Football Game, UCLA Bruin Football, Fourth of July celebrations, concerts, religious services, filmings and the world’s largest flea market.