The superstore invites contest entrants to create and submit inspiring videos detailing just why their mattress is the worst in town. The videos, which will be uploaded online, will be judged both on creativity and the criteria used to determine whether that old mattress needs to be replaced, mattresses with wear and tear, sag and stains, and some which are really old.
Larry Miller, founder, president and CEO of Sit ‘n Sleep, was reported stating that people do not understand that after eight years, mattresses double in weight, are filled with bed bugs, and are bad for health.
The contestants have to submit a video by October 30, 2009, which will in 90 seconds or less, explain why their mattress is the worst in LA in a funny and creative way. On November 2, 2009, five winning videos will be announced and each will win a free luxury mattress. The grand prize winner will receive a Kingsdown 800 mattress worth approximately $5,000, while four other category winners will receive luxury mattresses ranging in value from $1,500 to $3,900.
