Peter Masters has used mailing tubes and shipping boxes as elements of digital-age styling, recycling them into incredible wall coverings, light fixtures, hanging sculptures, and clothing displays. Burnt Toast’s deconstructed aesthetic, seen in their designs for chairs and tables, blends well with the upscale urban fashion at Smithfield. Though the corrugated interior is designed to be minimal, there are considerable planning behind these well chosen forms.
The design concept behind the shop’s interior is that the cardboard components can be reused in a variety of configurations without added materials or cost. All the cardboard components are made from 100% recycled materials, which are sourced from Romiley Board Mill. All of the wood used in the construction came from MRC, a Manchester wood recycling company.
The shop also features cardboard animals including dogs which are inspired by the collie in the Smithfield logo. The store carries a host of Scandinavian and European brands including: Wood Wood, Spitfire Design, On Tour, Organic label Knowledge Cotton Apparel, Dunderdon and local brand Three Crowns.
