Spearheaded by Sownd Affects, the project combines human-centred design with cutting-edge acoustic science to create sound-friendly spaces that prioritise both wellbeing and enjoyment. Central to this transformation is the expertise of Oscar Acoustics, Great Britain’s specialists in architectural acoustic finishes, who not only delivered state-of-the-art treatments but also personally invested over £20,000 to ensure the project’s success.
Sownd Affects Founder Marion Marincat comments, “Audio inclusion isn’t just about solving problems—it’s about unlocking joy and connection for everyone. When we adapt spaces so they can host inclusive events, it’s not simply about lowering the volume or creating silence. It’s a thoughtful, science and human-led approach that designs environments and nurtures an ongoing culture to avoid overwhelming the senses, so the focus stays on what truly matters: the joy of the experience.”
“Oscar Acoustics is proud to champion audio inclusion in the arts,” said Ben Hancock, Managing Director. “As someone who lives with tinnitus, I understand the barriers noise can create. Our mission is to design spaces where everyone can experience the magic of live music—comfortably and safely. This project proves what’s possible when cultural institutions, technology leaders, and local government work together.”
Oscar Acoustics’ innovative treatments—crafted from recycled, fire-rated materials and certified for optimal indoor air quality—were tailored to each venue’s unique character. These solutions not only reduce unwanted noise but also enhance clarity, allowing audiences to connect more deeply with performances. The company’s commitment to sustainability is reflected in its ‘Net Zero emissions’ and A+ EPC-rated headquarters, setting a new standard for environmentally responsible acoustic design.
Venues have already seen a positive impact. As Alice Passey, Owner of SJQ comments: “The transformation is amazing. My staff previously experienced difficulty in focusing and mental fatigue after a busy, noisy shift. They can now easily hear and communicate with customers. As a noise-sensitive person myself (I have ADHD), I am so proud to help deliver these audio inclusive experiences for our community to enjoy.”
Each venue will now host monthly live acoustic gigs specifically for the noise-sensitive community, with staff trained to support diverse sensory needs. The project also includes ongoing workshops and data collection in partnership with the University of Southampton, ensuring continuous improvement.
“Hackney is proud to be at the forefront of cultural innovation that puts inclusivity at its heart. These audio-inclusive upgrades across three of our much-loved grassroots music venues represent a major step towards our mission to make Hackney the UK’s first truly audio-inclusive borough. Everyone deserves to enjoy live music in a way that respects their sensory needs, and this project reflects our ongoing commitment to building a borough where no one is excluded from the cultural life of our community.” Caroline Woodley, Mayor of Hackney added.
In partnership, Oscar Acoustics and Sownd Affects aim to raise awareness for suboptimal sound environments that exclude one in three of the population from comfortably enjoying social spaces, like restaurants and music events. This collaboration represents a significant step forward in making public venues more accessible and enjoyable for everyone, while helping businesses understand the direct connection between acoustic quality and their bottom line.
Join us at Hackney’s first audio-inclusive venue on July 14th, at SJQ, for a vibrant evening of music, featuring multi-instrumentalist and composer Simone Salvatici, and musician Clive Bell, an evening of ambient East Asian sounds.
For more information, to book tickets to the audio-inclusive live music events, and to learn more about audio inclusivity and experiences curated for the noise sensitive, visit here.
