Anchoring one of the neighbourhood’s biggest shopping centers FIGat7th retail canter, the new 104,000 square feet store fills nearly one-third of the 330,000 square feet shopping center. It is about 25% smaller than regular Target store with 500 of the facility’s 2,400 spaces been dedicated solely for the retail centre. The lower levels are reserved for shoppers while offices are accommodated on the upper floors.
The store also features a digital board at the entrance, which will relay weekly deals as well as information like the date, time and temperature. It is equipped with free Wi-Fi to allow shoppers to use the online Target store to order anything not found on the shelves. Parcel service is also available.
The store stocks an expanded collection of items for apartment living as well as assortment of food and produce, including more Latino options. It has less shelf space for departments, like toys and sporting goods.
Catering to the needs of the urban customer, the store features a section called ‘city love’ full of Los Angeles-themed clothing and other souvenirs that Target hopes will be popular with both the city residents as well as tourists. The other items, which are available on the store include hats, cups, postcards and many other things. It also includes a grocery section with a bakery, dairy products, meats and vegetables.
Instead of a large selection of outdoor items such as camping gear, the store offers things like air mattresses. Unlike the previous Target stores, CityTarget will focus on things like patio sets with tables and chairs small enough to fit on a balcony.
The store was opened on 10 October 2012. Target operates 58 stores in the Los Angeles area, with the downtown branch being the second CityTarget. The first store opened in Westwood in July with another set to open at the Beverly Connection in 2013.
