A key concept of the design is the amalgamation of the Jermyn Street heritage of the brand and the design aesthetic prevalent in 21st century London. The store’s design was inspired from classic British club interiors.
It features contrasting finishes on walnut paneling highlighting different product areas. A herringbone floor of polished black granite detailed with a narrow band of signature pink has been used to unify the space. The space is also resonant with black and pink colours in the leather-trimmed upholstery of the furnishings.
The new concept also features a state-of-the art video wall with brand imagery. The store also incorporates its signature fox symbol into the décor, including the doors and paneling. The newly expanded space features a vintage red huntsman jacket as a centerpiece.
Thomas Pink has also rolled out the new design in Harrods in London, but exhibited the new design in Washington first. It also plans to replicate the design in each of its 84 stores around the world.
