TPG served as the architect for the ornately complex and its unique store fronts and interior. Each retail area is paired with its own dedicated restaurant, including a wood-fired pizza and pasta bar, a cheese and salami counter, a beef restaurant, a vegetable restaurant, a crudo and seafood bar, and a classic Italian bar serving gelato, espresso, and wine. A separate wine shop, bakery and patisserie are also featured, along with an open air rooftop beer garden spanning 4,500 square feet.
The sprawling market place is also distinct with other varied elements such as a cooking school, a wine bar, a wine store, a Rizzoli outpost, an Italian bank, a travel agency and an outpost of the Italian newspaper La Stampa.
TPG also designed a 200-seat rooftop microbrewer spread over a space of 6,000 square feet, which is slated to open in November 2010. The partially enclosed microbrewery is designed to be accessible from an in-store elevator. Custom, Italian-style beers will be brewed on the rooftop using a copper-clad brewing system.
Two years after Oscar Farinetti opened his groundbreaking food and wine market in Turin, Italy, he has teamed up with Mario Batali, Joe Bastianich, and Lidia Matticchio Bastianich of Batali Bastianich (B&B) Hospitality Group to transform a 50,000 square feet space in the Flatiron District into New York City’s premier culinary destination.
Oscar Farinetti is the founder and creator of Eataly. In January 2007, he opened a 30,000 square feet store in Turin, Italy, that joins elements of the lively European open market and a learning centre.
