The new comprehensive online catalog features products from all of its home furnishings licensees. The site at ‘woolrichhome.com/catalog’ allows visitors to search by brand or category. The site provides contact information and images for hundreds of products, and easy navigation and search feature will enable viewers to quickly find a specific product or view the entire lifestyle brand by category.
Collections include area rugs from Mohawk Home; bedding ensembles from Berry Creek Home Collection; bath accessories from Blonder Home Accents; bedroom, dining and living room furniture from Shadow Mountain; indoor and outdoor lighting from Shady Lady; wall decor from Picture Source; and outdoor furniture from Whitecraft.
Products from new licensees Rowe Pottery Works and the Lynn Haney Collection will be added in early 2010, after the line’s official debut at the Atlanta Gift & Home Furnishings Market in January 2010.
The online catalogue features thumbnail views, a PDF maker, notes page and a share function that allows the user to forward information to their sales reps and retailers.
Sharon Kepley, licensing manager of home furnishings said that each of their licensees has their own distribution channels and sales forces. Due to this, it has been demanding for retailers to see the broad assortment of the Woolrich Home Furnishings brand. But with the debut of the new facility, the company can easily show them everything and that makes cross selling of the brand to retailers much easier.
Headquartered in Pennsylvania, Woolrich is the US’ oldest continuously operating apparel manufacturer and woolen mill. The outdoor apparel maker’s products include men’s and women’s sportswear and outerwear, woolen fabrics, blankets, and home furnishings. Woolrich also licenses its name for the sale of furniture and accessories.
